Customers Rule

Finally there is a piece of baseball memorabilia available at a very, very low price. I understand you can get a Ryan Braun baseball jersey for almost nothing. You might even get it free.

Mom and I got to watch Grandson Tommy play the first game of the year-end baseball tournament last night. He continues to catch flies to the outfield, hit the ball with authority and score runs. His team won again. Tommy’s team is on a four game winning streak. Ryan Braun look out!

I’m going to give you the “secret” to business success. It is pretty simple. Take care of the customer. The customer is the reason you have a job. Yesterday in Milwaukee, a famous restaurant was accused via e-mail by a customer of being drugged while consuming a Margarita. The restaurant turned the issue over to their “social media manager”. The manager’s basic job is to create effective advertising and public relations over Facebook, Google and other social networks. The response of the social media manager was that the customer was lying and the accusation was false. Whoa! The social media networks lit up with all kinds of support for the customer. Did the restaurant check with person mixing the drinks? Were other people around the customer that could have tainted the drink? Were the ingedients checked? You get the idea. “The customer was wrong without investigating the facts”. The negative repercussions of calling the customer wrong is huge. What is so complicated about assuming the customer was right? The solution is simple. The restaurant needs to admit they acted hastily and they are researching the facts. In the spirit of building goodwill, drinks would be “on the house” for the next week. The perception (and reality) should be that the customer will be treated fairly. The perception also should be that the restaurant really cares about “you” the customer. And lastly, fire the d— “social media manager”. Maybe he/she could do public relations for Ryan Braun. Dah!

And so it goes. There is no lack of exciting “fodder” for conversation. Sometimes it gets really stupid.

Love,
Dad