June 20th approaches. Something really big happens on the 20th. The anticipation is almost uncontrollable.
It has been several weeks since “the cookie factory” in Ripon announced they were closing the doors for good.
Everybody has a memory of “Rippin Good”. I have had lots of people lament about how their favorite cookie would not be available any more. Chocolate Fluffs, Mint Cremes and Wind Mills are mentioned frequently. Cookies with marshmallow, chocolate chips and coconut had a loyal following.
It dawns on me that having a cookie marketing plan featuring people describing their favorite cookie could revive the business. Things like people sneaking cookies late at night. Kids sitting on floor eating chocolate cookies with messy face and fingers (there would have to be a puppy involved). Women giggling over stolen moments of chocolate ecstasy. Hey don’t laugh, Oreo captures the imagination of people by twisting the sandwich apart and licking the creme filling.
All the cookie business needs is imagination and someone with lots and lots of money to purchase property, buildings, and equipment. Then there are the “upfront” marketing costs to create the demand. Mix in upgrade of tired equipment and add training of employees. Oh yeah, then there are rules of compliance with the FDA. The Union will probably not give up their bargained rights (things like 5-6 weeks vacations). Don’t forget relentless competition from Nabisco and Keebler.
On second thought, there is a lot or money and risk required to revitalize the cookies business. The memories are precious. But I’m tired. I think I’ll just buy a package of Oreos.
Flag Day gets celebrated in town tomorrow. I don’t know if Grasshopper No.3 will be in parade or not.
Love,
Dad
